Jim Beam has traditionally divided its world between their core Jim Beam brand, including Jim Beam White Label, Jim Beam Black Label, Jacob’s Ghost, and Devil’s Cut, and their specialty or “small-batch” brands, including Booker’s, Baker’s, and Knob Creek. The two Jim Beam worlds used to be pretty separate with very little overlap or duplication. This has changed over the past year with parallel releases like Jim Beam Maple and Knob Creek Smoked Maple, which represented clearly different styles aimed at very different markets. At the same time, Beam has seen some solid results by expanding premium offerings under the Jim Beam brand with its Jim Beam Signature Series. It’s not surprising to see Jim Beam continue this strategy with Jim Beam Single Barrel, a younger (5-6 years old) and distinctly different offering than their existing Knob Creek Single Barrel (9 years old) release.
Whisky Chat: Do you like Whisky? Yeah.. We do too!
According to the Distilled Spirits Council’s (Discus) 10th annual market report, whisky sold in the US grew 6.2% to 52.7 million cases.
Irish whiskey continued to be the fastest growing spirits category in the US, achieving higher volume and revenue growth than single malt Scotch and Bourbon in the last year.
The category sold 2.5 million cases in 2013, up 17.5% on 2012 levels, although growth slowed from the 22.5% achieved in 2012.
LOUISVILLE, Ky. (AP) — A new whiskey created in Kentucky features a blend of age and scarcity that spiked demand — and its price.
As a result, whiskey fans including celebrities and corporate chiefs are angling to snatch up limited stocks of Michter’s Celebration Sour Mash Whiskey for nearly $4,000 per bottle. Shots won’t come cheap, either, fetching an expected $350 a pop.