Jim Beam has traditionally divided its world between their core Jim Beam brand, including Jim Beam White Label, Jim Beam Black Label, Jacob’s Ghost, and Devil’s Cut, and their specialty or “small-batch” brands, including Booker’s, Baker’s, and Knob Creek. The two Jim Beam worlds used to be pretty separate with very little overlap or duplication. […]

LOUISVILLE, Ky. (AP) — A new whiskey created in Kentucky features a blend of age and scarcity that spiked demand — and its price. As a result, whiskey fans including celebrities and corporate chiefs are angling to snatch up limited stocks of Michter’s Celebration Sour Mash Whiskey for nearly $4,000 per bottle. Shots won’t come […]

Excellent Reasons if I do say so myself. 22 Excellent Reasons To Drink More Whiskey.

As a Maker’s Mark Ambassador I get informative emails from the company from time to time. Usually they are a fun, seasonal/holiday message or some details about some upcoming Maker’s Mark events etc. But the most recent email we Ambassador’s received is, I feel, something particularly noteworthy. Most of you may have heard or seen […]

Last Friday I had the opportunity to attend the Grand Opening of Albany Distilling Company, and it was a great time! Albany Distilling Company is the result of a two year long legal & financial process and the determination of two friends John Curtin and Matthew Jager who together had a vision of opening the […]