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Diageo Resets the Bar for Economical Drinking

Ah, the times, they are a changing. Diageo has relaunched TheBar.com, and instead of focusing on high end cocktails and flashy Webitude, they’re rolling toward the economical home bar. It turns out people are drinking in bars less thanks to the recession, in the parlance of our time. Diageo’s new website reflects that, with Bar Basics for home bartending tips, Barnomics for figuring out how many drinks you can mix per bottle, and information on pre-made cocktail mixes.